Gamification is the application of game-design elements and principles in non-game contexts to engage, educate, and motivate audiences. By introducing interactivity, challenge, and storytelling, it transforms passive spectators into active participants, fostering deeper connection and understanding.
With my background as an illustrator, designer, and lifelong enthusiast of creative worlds, I was naturally drawn to this approach. Gamification ignites the imagination, turning cultural exploration into an engaging, immersive experience where individuals become protagonists rather than mere observers.
Over the years, I have developed numerous projects in collaboration with museums, international festivals, and tourist destinations. My goal has been to offer visitors a unique and memorable experience—whether during a museum visit, a festival, or at a cultural or tourist site—by making their journey interactive, meaningful, and truly one of a kind.
"Tell me and I forget.
Teach me and I remember.
Involve me and I learn."
Check out my work
Take a peek inside my Wonderworld
MAO
Museo d'Arte Orientale di Torino
Gamebook + 48-card deck for
self-guided museum tours in RPG style.
OSTANA
Rural Community
Souvenirs co-designed with children from the mountain community of Ostana using local park flowers.
LYON
France
Gamebook + 48-card deck for
self-guided city tours in RPG style.
REYKJAVIK
Film Festival
A paper toy exhibition
with workshop in the local schools.